HiQ has developed Valuefication’s platform for influencer marketing, which is now being launched to companies and influencers in the global market. Valuefication’s vision is to create a tool that can help communicators and marketers work more effectively with influencer marketing and gain control over the actual impact of marketing.
“This is an incredibly exciting project and company to work with. We have long talked about the impact of digitalisation on marketing and this is a great example. Digital technology makes marketing more efficient and more accurate,” says Jerker Lindstén, Managing Director of HiQ Gothenburg.