HiQ relieves accounting anxiety with Acconomy

Accounting may well be the thing small businesses in all sectors long for the least. HiQ gets the task to create a communicative concept for Acconomy, highlighting how time-saving and straightforward their accounting software is.

“We are excited to work with Acconomy on this assignment! They want to make life easier for their customers, which is just in line with what we want to accomplish – to simplify people’s lives through tech, design, and creativity. Congratulations to the team at HiQ on a job well done working on this project and the product itself! This has been an excellent interregional collaboration within HiQ,” says Fredrik Malm, acting CEO of HiQ.

Acconomy view it as their assignment to help their customers reduce errors in the overgrown jungle of accounting – to make it easy to do things right. A team from HiQ has previously worked with Acconomy to develop the accounting software itself. Now, HiQ gets the task to create a communicative concept for Acconomy, with the aim to highlight just how simple and time-saving their accounting software is. 

For many of us, accounting can seem somewhat daunting or even a source of anxiety. HiQ addresses this in the assignment, designing a slogan centered around the concept: “Sweden’s simplest accounting program; still not fun, but at least now it’s simple”. HiQ takes on the role of Acconomy’s marketing department developing a unique concept called Cognitive Bookkeeping Therapy (CBT), a fictitious world in which a group of small-business owners meet to work through their accounting anxiety. HiQ has built all communication and services around this concept.

“It has been great fun to work with HiQ! They have developed something unique that highlights what we consider our mission: to make it easy to do things correctly, preferably without any anxiety along the way. We have received a tremendous response to our campaign,” says Olov Marchal, CEO at Acconomy.

For HiQ, this is a perfect example of Marketing as a Service, and the company is behind a wealth of successful activities for Acconomy. These include a major advertising campaign featuring billboards, 24/7 support and a helpdesk where you can choose between six prerecorded anti-anxiety messages whenever your accounting anxiety gets the better of you. 

“To have HiQ come in and get to grips with our marketing down to the smallest detail is invaluable to us. We are already seeing a large increase in customers and attention,” says Olov Marchal.

Acconomy is Sweden’s simplest accounting software. Acconomy is a sister company of Euro Finans and Prioritet Finans.  

Please visit Acconomy's social media channels and get to know Carl-Hans, Georgios, Lars, Harriet, Amanda and the rest of the CBT group “I hate bookkeeping”:
Acconomy YouTube
Acconomy Instagram
Acconomy Facebook


Sandra Siljestedt

Get in touch

Sandra Siljestedt
Head of PR & Communications
HiQ
070-420 00 48
08-588 90 000

HiQ behind Yamaha Motor’s first-ever connected vehicle in Europe

HiQ and Yamaha Motors are launching Yamaha Motor’s first-ever hardware-connected scooter in Europe, which you can connect with the MyRide app. The NMAX 125cc and 155cc Yamaha Motor’s first iOT connected vehicle in Europe and the start of a digital experience when riding your scooter.

“It is very exciting for us at HiQ to be part of and contribute to the journey where Yamaha Motor’s launch their very first connected vehicle in Europe,” says Samuel Skott, CEO of HiQ.

Read more

HiQ builds an interactive website based on Anders Wallensten’s youth version of Hälsogåtan

Anders Wallensten has published a new version of his successful book Hälsogåtan aimed at young people. HiQ develops and designs an interactive website that schools can use without charge when working with the book.

“We are delighted and honoured to be working with Anders Wallensten and Hälsogåtan. Health, especially among young people, is an issue that is important to us, which is why we have created this interactive website for schools,” says Samuel Skott, CEO of HiQ.

Read more

HiQ grows in the German market as Scandio acquires the consulting unit of K15t

HiQ announces the next step on the company’s expansion journey today. The tech consulting firm is growing in the German market as Scandio, that HiQ acquired in 2021, welcomes the consulting unit of Atlassian experts K15t. With the transaction, HiQ and Scandio establish its first presence in Stuttgart, Germany.

"I’m happy to welcome the teams from K15t to HiQ and Scandio! Adding to the digitization powerhouse that Scandio is strengthens not only Scandio but also HiQ as a group. To see us expand our expertise within the Atlassian ecosystem and boost our positioning in the local market is great,” says Samuel Skott, CEO of HiQ.

Read more