The newly launched collaboration will focus on understanding the real-life challenges people have with food and consumer products and will aim to create useful, relevant and informative digital solutions that help consumers find their way and take more informed decisions about what they eat.
Thanks to HiQ’s clear focus on simplifying people’s lives through technology and communication, Orkla Foods has selected HiQ as a partner-of-choice in its efforts to develop the solutions of tomorrow for today’s informed consumer.
“People in Scandinavia are relatively aware of what they eat and have good intentions to make the right choices in the grocery store. But despite certifications, product labels and an eco-friendly focus in the stores, it’s not always easy to choose the right product. Together with HiQ we want to change that,” says Sarah Drangel, digital marketing manager at Orkla Foods.