HiQ has a long history of being digital partner for major sporting events. We have improved the visitor experience at events spanning from Match Cup in Marstrand to the Alpine World Cup in Levi and the Indoor Championships in athletics. This year HiQ has also initiated a long-term cooperation with popular Swedish athlete – and winner of awards Jerringpriset and Bragdguldet – Lisa Nordén and her Team HiQ.
Thanks to the collaboration with Rally Sweden two super special stages will be held at HiQ Arena: The first special stage on Thursday night and also special stage 15 on Saturday.
The digital partnership with the rally also means that HiQ – using technology, creativity, design and communication to simplify for people – has invited some of Sweden’s top marketing managers to discuss how digitalisation affects marketing. "Advertising has never had a more important role than now, and there are very strong links between business development and marketing. It will be inspiring to have these discussions in the unique environment of a winter rally", says Erik Ridman, Head of Communications at HiQ.
The programme at HiQ Arena
16.00 HiQ Arena opens
18.15 Autograph signing with the WRC-stars at Totohallen
19.05 Line-up WRC
19.30 Red Bull Show with Daniel Bodin
20.00 Rally Sweden 2018 Grand Opening with HRH Prince Carl Philip.
20.08 SS 1 Karlstad SSS 1 WRC
14.00 HiQ Arena opens. Winter Madness with DJ, food trucks, horseback riding, ski trail and sledding for the kids.
16.30 Crosskart Xtreme
17.00 Sean Banan live on stage and autograph signing
17:45 SS 15 Karlstad SSS 2, WRC
18.50 Sean Banan live on stage
19.00 Red Bull Show