To simplify and improve the experience for Circle K’s customers, HiQ has developed a totally new loyalty portal. “The challenge was to produce a modern platform that is both flexible and scalable and complements the new mobile application – which is precisely what we have succeeded in doing,” says Charlotte Wettermo, Key Account Manager at HiQ.
Circle K, with its 2375 filling stations in Europe, is continuing to develop its customer offer, combining innovative ideas that evolve from its global activities with a responsive approach to customers’ local demands. One of the decisive factors behind succeeding in creating an active dialogue with all of the company’s important customers is to make full use of the opportunities offered by digital technology. A modern IT platform is key.
That is why Circle K has worked together with HiQ to specify the demands for the new portal for its most loyal customers. HiQ has then shouldered overall responsibility for project management, development, testing and implementation, in close collaboration with Circle K.
“We are number one in the Nordic countries when it comes to using technology to make people’s lives simpler. What we have done for Circle K is a very good example of how to build a stable platform that can serve as a foundation for the expansion of the company’s IT infrastructure and services in the future,” says Charlotte Wettermo.
The solution is built using modern technology, and the loyalty programme will be available for consumers both via the internet and as a mobile app for both Android and iOS phones.
“HiQ has been an invaluable partner for us in terms of using digital technology to tailor our offer and services more exactly to the needs of our customers. In addition to fruitful and effective collaboration, HiQ has contributed cutting-edge skills and innovation capability. Together we have created solutions that place us firmly at the forefront of our industry in the Nordic region,” says Charlotte Pedersen, Director Digital Development at Circle K.
“The HiQ team has drawn on its expertise in this field and collaboration has run very smoothly, both with Circle K’s own development team and our other partners. HiQ consultants are highly committed and solution-oriented,” says Jes Koesgaard, Senior Director, Loyalty & B2C Cards at Circle K.
The new platform was launched at the end of September in Norway, Denmark and Sweden. Next in line are Estonia, Latvia, Poland and Lithuania.
“This is a very exciting project. In addition to rolling out the new platform in Poland, the Nordic and Baltic countries, there is now an intensive development plan going forward,” says Magnus Gudéhn, CEO HiQ Stockholm.