HiQ helps Västtrafik to simplify the travel experience

Västtrafik, a major public transport company in West Sweden, is constantly striving to improve customer satisfaction and simplify for its customers.

Västtrafik has chosen HiQ as one of the core suppliers for helping the company with digital presence and customer experience. Now the first public result of this collaboration is being launched: “Västtrafik To Go” is a new solution that moves your ticket into your mobile.

“We want to enable our customers to travel simpler and smarter, on their own terms. We hope that having a period ticket in their mobile phone will herald a noticeable improvement in service and accessibility for our hundreds of thousands of loyal customers,” says Lars Backström, Managing Director at Västtrafik.

Through the collaboration with HiQ, Västtrafik aims to adopt a truly all-round approach to its digital presence. Customers will get the same experience regardless of channel, and the focus is to deliver services that meet the needs of the travellers, on the travellers’ own terms.

“We are proud of the confidence Västtrafik has shown in us and of our successful cooperation. HiQ’s know-how in both technology and communication enables us to help our clients all the way from strategy to implementation. We are looking forward to continuing to make improvements that will benefit all of us who commute in West Sweden on a daily basis,” says Jerker Lindstén, Managing Director of HiQ Gothenburg.

The new solution makes it possible to buy period tickets and single tickets directly with a mobile phone. HiQ has helped Västtrafik to form the concept and contributed with competence in areas such as design, usability and technical development.

“Västtrafik is a forward-looking client. We share the same conviction that digitalisation provides us with tools to make life simpler for people. It’s a kick when the visions from workshops and pre-studies transform into clear concepts and completed results,” Lindstén continues.

“HiQ is passionate about simplifying people’s everyday lives through user-friendly technical solutions, and we’re delighted when we can help clients to do just that. In this case within the area of public transport – something that affects huge numbers of people. This collaboration clearly demonstrates HiQ’s expertise within every link of the chain that connects technology, people and business,” says Lars Stugemo, CEO and President of HiQ.


Lars Stugemo

Get in touch

Lars Stugemo
HiQ International
+46 8 588 90 000
Jerker Lindstén

Get in touch

Jerker Lindstén
Managing Director
HiQ Gothenburg
+46 76 880 06 00
Erik Ridman

Get in touch

Erik Ridman
Head of Corporate Communications
HiQ International
+46 70-420 00 01
+46 8 588 90 000

Ingelsta Kalkon chooses HiQ to integrate APSIS One marketing platform

When turkey producer Ingelsta Kalkon chose the marketing platform APSIS One to automate its digital communication, HiQ was the natural choice to integrate the platform. HiQ will develop and administrate the APSIS One integrations using its own Frends integration platform.
“This is a very exciting collaboration in which APSIS and HiQ tie their offers together to create a simple yet valuable solution for our mutual client Ingelsta Kalkon,” says Peter Sognefur, Sales Manager at HiQ Skåne.

Read more

HiQ a winner in Public Health Agency of Sweden’s procurement of IT consulting

HiQ is one of the winners in the Public Health Agency’s procurement of IT consulting services and has signed a framework agreement for a one-year collaboration with the possibility of extension. 

“Winning this contract is really great and it’s extra gratifying that our expertise in digitalisation will be of use to such a central authority as the Public Health Agency. We have all become aware of the crucial work they do and we look forward to helping them continue to progress and improve things for the population,” says Sven Ivar Mørch, CEO and President of HiQ.

Read more

Sven Ivar Mørch new CEO and President of HiQ

HiQ International today announces that Sven Ivar Mørch will be the new Chief Executive Officer and President of HiQ. Sven Ivar Mørch will from 1 December replace Lars Stugemo who leaves the position after 25 successful years in the company, the last 20 of them as its CEO and President.

“It’s really exciting to be a part of HiQ and I have since long been deeply impressed by the company’s competence and culture. In short – we are the rock stars of the Nordic consultancy market, and I’m honored having been given the opportunity to take over as CEO and to lead HiQ in the next stage of the company”, says Sven Ivar Mørch.

Read more