HiQ's participation in SIME will be activated in many different ways, both in digital channels and at the conference venue at Cirkus in Stockholm. HiQ's CEO Lars Stugemo will be one of the speakers on the main stage and HiQ will also host two break-outs. The tracks will focus on the possibilities and challenges of digitalisation and on user experience.
HiQ will also have a noticeable meeting space in the venue, in which one of the coolest cases from the last year will be presented.
SIME's own paper has published an interview with Lars Stugemo ahead of the event. Read a translation of the article below.
"Simplicity is the innovation of our time"
So Lars. What brings HiQ to SIME?
We have a constant drive to simplify people's lives and create a more joyful and better world; SIME is an awesome platform to show everyone what a great and relevant company HiQ is. When we started 20 years ago, technology was the major driver of innovation. Today, innovation is born in the combination of user behaviour and technology. We want to show how HiQ masters all aspects of this development. It´s also inspiring to hang out with leading clients and all the creative talents that we meet at SIME.
What position does HiQ want to take in today's digital world and on the market?
We have the knowledge and experience to help organisations that have a need to cure their digital anxiety. Many companies see the opportunities with digitalisation but they need a partner to make it happen. With technology in our DNA, a black belt in communication, and great people with true passion in our company, HiQ's position couldn't be better.
This year's theme at SIME is "Exponential transformation in a digital world" – what's your take on that?
I believe that there is only one world and that digital is a part of it. At HiQ, we strive for simplicity in every project, every day. By doing that I truly believe that we have a mission to create a better world. It's very much needed I'd argue.
What do you see going forward – in society and for the business sector? What will be the key factor to keep in mind?
I believe we need to embrace innovation and change, while at the same time we all need to take responsibility. You can do pretty much anything today, using the latest technology, gadgets, digital innovations etc. But in order to make all these opportunities useful, in order to build a stronger and better planet, I personally think that leadership on all levels is critical. Now and going forward. We only need to have a quick look around us to see that this is key.
You are one of the speakers on SIME's main stage. What will you talk about?
I will explain why simplicity is the innovation of our time. My wish is that at least a few people will look up from their smartphones and see the world in a larger context for a few seconds. That will make us all more competitive, today and in the future.
Okay, to sum it up - what will HiQ be doing at the event?
Aside from us being on the main stage, we will be hosting two breakout sessions. The first one is hosted by HiQ's Patrik Sahlsten as he digs deeper into the challenges a lot of companies face as digitalisation becomes a vital part of the business. The second one is hosted by Dr. David Dinka of HiQ where he deals with user experience and the "customer journey". All SIME participants will also be able to meet us and learn more about our exciting projects in our HiQ space. As a general rule - if you meet a happy person that is really smart – it's a HiQ'er :-)