HiQ bolster Backyard Babies' communication

Today sees the launch of a new communication platform for Swedish rock band Backyard Babies. The band’s digital partner HiQ has created a solution that simplifies and improves communication with both fans and the media.

"We have been working with the band's frontman, Dregen, for many years, and we're proud to be part of the team now that he and Backyard Babies are ready to make their comeback. We help our customers to create communication solutions that strengthen their business and support their operations – and that's exactly what we have done in this instance, too. Great music and high-energy stage shows are simply no longer enough to rise above the background noise," says HiQ's Peter Lindecrantz.

Backyard Babies decided to take time out in 2010, but they will soon be back with a new, long-awaited single due to be released on 27 May. The band has been very active in promoting its comeback on social media and it now has a single shared platform for all its communication.

"The new site is fast, easy to work with and it looks good, too. It's a solution that also works well from a user's point of view, with ticket sales and news flows all on the same site. HiQ is always an easy company to work with, and once again the team there have really delivered the goods. Together with a wickedly strong new single, the scene is set for a fantastic comeback," Dregen says.

The partnership has been initiated as part of a systematic process of innovation to ensure the band conquers new territory through its digital presence. The new communication platform is the first step in this process.

"These guys are more than just a gang of fantastic musicians. They're also smart, driven entrepreneurs. It's great fun to be looking on from the wings as they make their comeback, knowing that we've created something that genuinely simplifies and improves things both for the band and their fans. Strong, clear communication is essential for success in any business today," says Lars Stugemo, President and CEO of HiQ.

Check out the new website at backyardbabies.com

Backyard Babies was formed in Nässjö, Sweden, in 1989. The band's members are Dregen (vocals, guitar), Johan Blomquist (bass guitar), Peder Carlsson (drums) and Nicke Borg (vocals, guitar). Their most recent album was released in 2009 before the band made the decision to take time out in 2010.


Lars Stugemo

Get in touch

Lars Stugemo
HiQ International
+46 8 588 90 000
Erik Ridman

Get in touch

Erik Ridman
Head of Communications
HiQ International
+46 70-420 00 01
+46 8-588 90 000

HiQ expands in three Swedish cities following the acquisition of Headlight

Earlier this year, HiQ acquired Headlight Group, consisting of Headlight and Relight. This acquisition is an important part of HiQ’s expansion journey and will bring new job opportunities to the cities of Västerås, Örebro and Borlänge due to the great recruitment need. The news comes just weeks after the acquisition was announced and is an important part of HiQ’s effort to become Northern Europe’s leading tech consulting firm.

– We’re so excited to be expanding to Borlänge and in the cities of Örebro and Västerås! This merger enables us to expand further in the Swedish market and bring new jobs to all three cities while also affording us the opportunity to work together with companies in these areas. This is a good step for us on our expansion journey. Let’s go big!, says Sven Ivar Mørch, CEO of HiQ.

Read more

HiQ wins framework agreement with the Swedish National Agency for Higher Vocational Education

HiQ wins framework agreement with the Swedish National Agency for Higher Vocational Education (MYH). The procurement refers to consulting support regarding system development, architecture, and change management.

– So great for HiQ to win this framework agreement, areas in which we are incredibly strong. Contributing with this kind of competence is the core of what we want to do, and the public sector is an important area for us, says Sven Ivar Mørch, CEO of HiQ.

Read more

HiQ & BatteryLoop develop more efficient charging infrastructure

BatteryLoop, a company which gives electric car batteries a second life as energy storage systems, launched an energy storage system in the spring of 2021 which makes it possible, among other things, to build charging infrastructure in places where the electricity grid suffers power shortages. In collaboration with HiQ, BatteryLoop is now developing a digital platform that makes it possible to maximize power in the charging infrastructure. The digital platform enables an estimate as to how long a battery has left to live, thus its economic value in a circular business model.

– It is fantastic that our team is joining BatteryLoop on this journey. Circular business models and sustainability are important to us at HiQ, and it really shows with this project. There is an incredible amount to do to streamline the use of energy in society and this solution is an important contribution to that process, says Sven Ivar Mørch, CEO of HiQ.

Read more