HiQ BOLSTER BACKYARD BABIES' COMMUNICATION

Today sees the launch of a new communication platform for Swedish rock band Backyard Babies. The band’s digital partner HiQ has created a solution that simplifies and improves communication with both fans and the media.

"We have been working with the band's frontman, Dregen, for many years, and we're proud to be part of the team now that he and Backyard Babies are ready to make their comeback. We help our customers to create communication solutions that strengthen their business and support their operations – and that's exactly what we have done in this instance, too. Great music and high-energy stage shows are simply no longer enough to rise above the background noise," says HiQ's Peter Lindecrantz.

Backyard Babies decided to take time out in 2010, but they will soon be back with a new, long-awaited single due to be released on 27 May. The band has been very active in promoting its comeback on social media and it now has a single shared platform for all its communication.

"The new site is fast, easy to work with and it looks good, too. It's a solution that also works well from a user's point of view, with ticket sales and news flows all on the same site. HiQ is always an easy company to work with, and once again the team there have really delivered the goods. Together with a wickedly strong new single, the scene is set for a fantastic comeback," Dregen says.

The partnership has been initiated as part of a systematic process of innovation to ensure the band conquers new territory through its digital presence. The new communication platform is the first step in this process.

"These guys are more than just a gang of fantastic musicians. They're also smart, driven entrepreneurs. It's great fun to be looking on from the wings as they make their comeback, knowing that we've created something that genuinely simplifies and improves things both for the band and their fans. Strong, clear communication is essential for success in any business today," says Lars Stugemo, President and CEO of HiQ.

Check out the new website at backyardbabies.com

Backyard Babies was formed in Nässjö, Sweden, in 1989. The band's members are Dregen (vocals, guitar), Johan Blomquist (bass guitar), Peder Carlsson (drums) and Nicke Borg (vocals, guitar). Their most recent album was released in 2009 before the band made the decision to take time out in 2010.


Lars Stugemo
Lars Stugemo President and CEO HiQ International +46 8 588 90 000
Erik Ridman
Erik Ridman Head of Communications HiQ International +46 70-750 80 60 +46 8-588 90 000

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