HiQ BOLSTER BACKYARD BABIES' COMMUNICATION

Today sees the launch of a new communication platform for Swedish rock band Backyard Babies. The band’s digital partner HiQ has created a solution that simplifies and improves communication with both fans and the media.

"We have been working with the band's frontman, Dregen, for many years, and we're proud to be part of the team now that he and Backyard Babies are ready to make their comeback. We help our customers to create communication solutions that strengthen their business and support their operations – and that's exactly what we have done in this instance, too. Great music and high-energy stage shows are simply no longer enough to rise above the background noise," says HiQ's Peter Lindecrantz.

Backyard Babies decided to take time out in 2010, but they will soon be back with a new, long-awaited single due to be released on 27 May. The band has been very active in promoting its comeback on social media and it now has a single shared platform for all its communication.

"The new site is fast, easy to work with and it looks good, too. It's a solution that also works well from a user's point of view, with ticket sales and news flows all on the same site. HiQ is always an easy company to work with, and once again the team there have really delivered the goods. Together with a wickedly strong new single, the scene is set for a fantastic comeback," Dregen says.

The partnership has been initiated as part of a systematic process of innovation to ensure the band conquers new territory through its digital presence. The new communication platform is the first step in this process.

"These guys are more than just a gang of fantastic musicians. They're also smart, driven entrepreneurs. It's great fun to be looking on from the wings as they make their comeback, knowing that we've created something that genuinely simplifies and improves things both for the band and their fans. Strong, clear communication is essential for success in any business today," says Lars Stugemo, President and CEO of HiQ.

Check out the new website at backyardbabies.com

Backyard Babies was formed in Nässjö, Sweden, in 1989. The band's members are Dregen (vocals, guitar), Johan Blomquist (bass guitar), Peder Carlsson (drums) and Nicke Borg (vocals, guitar). Their most recent album was released in 2009 before the band made the decision to take time out in 2010.


Lars Stugemo

Get in touch

Lars Stugemo
President and CEO
HiQ International
+46 8 588 90 000
Erik Ridman

Get in touch

Erik Ridman
Head of Communications
HiQ International
+46 70-420 00 01
+46 8-588 90 000

St1 chooses HiQ as its support partner for its mobile applications

HiQ is chosen to support St1’s mobile applications in all Nordic countries. St1 offers its customers comprehensive mobile services through mobile applications, incl. mobile payment, mobile refueling, country-specific loyalty benefits and credit card services including ApplePay. 

“St1 is an important partner for us and I’m really proud that we can expand our collaboration further”, says Lars Stugemo, CEO and President of HiQ.

Read more

Fagerhult Group chooses HiQ as establishing partner to OR Technologies

OR Technologies, part of the Fagerhult Group, chooses HiQ as its strategic partner for establishing a new centre of excellence and development in Linköping. The centre will continue to develop Organic Response, the company’s platform for smart lighting.

“It’s very exciting to help Fagerhult Group and OR Technologies get established in Linköping and we look forward to helping develop smart solutions for the intelligent offices and buildings of the future,” says Patrik Holm, Managing Director at HiQ in Linköping.

Read more

Statement from the Board of Directors of HiQ in response to Triton’s revised public takeover bid

The Board of Directors of HiQ has decided to unanimously recommend the shareholders of HiQ to accept Triton’s, through Trisall AB, revised public takeover bid. The takeover bid consists of a cash consideration of SEK 72 per share, which corresponds to a total value of HiQ of SEK 4,021 million.

Read more

Hello!

HiQ saves information submitted, including personal data, so we can respond to your inquiry. See HiQ’s Privacy Policy for more information.

Close