HiQ enhances digital communication for Stena Match Cup Sweden

HiQ is helping Stena Match Cup Sweden to raise an already popular event to the next level.

As digital partner to this sailing competition, which yearly attracts more than 100,000 visitors, HiQ’s task is to simplify and improve the digital communication linked to the event, in order to enhance visitor experience before, during and after the race.

“We are very pleased with our collaboration with HiQ. We want a partner who can help us to stage and develop the event from the perspective of today’s digitally connected society. One way of doing this is by devising an interactive digital platform that helps us receive and spread information. HiQ has precisely the competence we are looking for and a track record of success from other similar major events,” says Jan Torstenson, CEO of Brandspot, which shares responsibility for arranging the event with the Royal Gothenburg Yacht Club, GKSS.

Stena Match Cup Sweden is one of the races in the men’s World Match Racing Tour and one of the biggest annual events in the Swedish sporting calendar. Last year the tour attracted 118,000 visitors to the island of Marstrand, just off the Swedish west coast.

“Today mobile and digital solutions are key factors in all sorts of events in the sporting and entertainment worlds. We are excited by the challenge of raising the experience for visitors and the organisers to a whole new level,” says Jerker Lindstén, Managing Director of HiQ in Gothenburg.

HiQ has many years’ experience of working on digital and mobile communication solutions. For example, HiQ created the overall digital solution for the European Athletics Indoor Championships in Gothenburg in 2013, a highly successful initiative that added another dimension to the event. Between 2002 and 2008 HiQ also enjoyed successful collaboration with the sailing project HiQ Sailing Team.

“Digitalisation and mobility have rapidly evolved into key elements at all levels and in all branches of industry and entertainment – not least in terms of marketing and communication. This creates fantastic opportunities for us and our customers,” says Lars Stugemo, President and CEO of HiQ.


Lars Stugemo

Get in touch

Lars Stugemo
HiQ International
+46 8 588 90 000
Jerker Lindstén

Get in touch

Jerker Lindstén
Country Manager / Senior Vice President (VP)
HiQ Sweden
+46 76 880 06 00

HiQ wins framework agreement with the Swedish Tax Agency

HiQ was the only company which received a full score in the Swedish Tax Agency’s procurement for services within IT Applications and is one of the four companies chosen to sign a frame agreement.
“I’m really stoked about this win and that such an important public function as the Tax Agency can benefit from our vast competence within digitalization. A great win for us and a great value for Sweden”, says Sven Ivar Mørch, CEO and President of HiQ.

Read more

Ingelsta Kalkon chooses HiQ to integrate APSIS One marketing platform

When turkey producer Ingelsta Kalkon chose the marketing platform APSIS One to automate its digital communication, HiQ was the natural choice to integrate the platform. HiQ will develop and administrate the APSIS One integrations using its own Frends integration platform.
“This is a very exciting collaboration in which APSIS and HiQ tie their offers together to create a simple yet valuable solution for our mutual client Ingelsta Kalkon,” says Peter Sognefur, Sales Manager at HiQ Skåne.

Read more

HiQ a winner in Public Health Agency of Sweden’s procurement of IT consulting

HiQ is one of the winners in the Public Health Agency’s procurement of IT consulting services and has signed a framework agreement for a one-year collaboration with the possibility of extension. 

“Winning this contract is really great and it’s extra gratifying that our expertise in digitalisation will be of use to such a central authority as the Public Health Agency. We have all become aware of the crucial work they do and we look forward to helping them continue to progress and improve things for the population,” says Sven Ivar Mørch, CEO and President of HiQ.

Read more