Today, Dregen launches his new web site, which HiQ created. As digital partner to the rock artist, HiQ has developed a web solution that takes Dregen’s digital communication to the next level.

“It’s always fun to work with HiQ and I’m really satisfied with the new site. It’s cool, clean and fast and works just as well in a smartphone as on a computer. Most of all, it makes it much easier for me and my team to communicate with fans and media,” says Dregen.

“Our focus was to create a fast and flexible web site that is easy to manage. When Dregen travels on tour buses around the world it has to be easy for him to do his job. Therefore the site also has a connection to social media, a scene where Dregen is very active,” says Peter Lindecrantz Häggström, Head of Communications at HiQ.

In today’s digital world an artist is so much more than a person who writes songs and performs on stage. A limitless amount of channels demand an elaborate communication to penetrate the noise, and Dregen is an artist who understands this.

”Dregen is an entrepreneur and communications professional just as much as he is a musician. It feels great that we are creating something that will help him in his everyday work. And of course, the site looks great and meets the demands of today’s mobile users,” says Lars Stugemo, President and CEO of HiQ.

Dregen is one of Sweden’s biggest rock stars. He co-founded rock bands Backyard Babies and Hellacopters and has Grammies, hit songs, awesome records and tours on his résumé. In 2013 a new journey began as Dregen released his first solo album and an autobiography.

Check out Dregen’s new web site: http://dregen.se

Lars Stugemo
Lars Stugemo President and CEO HiQ International +46 8 588 90 000
Erik Ridman
Erik Ridman Head of Communications HiQ International +46 70-420 00 01 +46 8-588 90 000


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