HiQ embarks on a new collaboration with a global home appliances manufacturer, by creating the company´s innovative and digitised showcase for the well-known international consumer electronics fair in Berlin.
The client was looking for a creative partner to develop the company’s future strategy regarding connected devices in our homes – known under the term Connected Lifestyle. The client also needed a supplier that could visualise the experience digitally and prove that the vision can be carried out.
”With the combination of our digital agency team and our technological know-how, HiQ was chosen as an overall supplier. It’s obvious that IT competence has become an important element when global brands select partners for the development of their communication and marketing. With our comprehensive knowledge we are a very strong player,” Jerker Lindstén, Managing Director at HiQ Göteborg, explains.
At the Berlin fair HiQ helped the client to present their brand and smart products in a distinct and original way. The home appliances business has truly come far in technological development, offering connected devices that communicate with each other.
“Traditionally, clients have hired advertising agencies for these types of tasks, where the agencies have later had to hand over the technical aspects to another partner. With our know-how we can take on assignments in this domain and deliver the entire project from start to finish. IT and marketing in an increasingly digitised world is an area where we see many future possibilities for HiQ,” Lars Stugemo, President and CEO of HiQ, concludes.