The new mobile service is a part of Fintoto’s new digital strategy and simplifies by enabling players to bet and follow race broadcasts live via their smartphones.
Harness racing is Finland’s second-most popular sport in terms of spectator numbers. Annually, some 730,000 spectators attend the Finnish racetracks. In 2012, Tote betting amounted to nearly 250 million euros, half of which comes from online gaming.
“The interest in horse racing has continued to grow, but player behaviour made us re-evaluate our betting services. We discovered that there was a significant demand for a mobile solution, especially among new players. We therefore wanted to offer a service that was both modern and useful”, Markku Breider, Managing Director of Fintoto, explains.
The mobile lifestyle is evolving at an incredible pace. HiQ has developed several unique mobile solutions for areas such as banking, sports and betting, and the Fintoto project strengthens HiQs position as a leading player in the mobility area. HiQ is also in charge of maintaining Fintoto’s online betting sites.
“User-friendly mobile services, that simplify people’s everyday life, are HiQ’s expertise. We are very happy to be able to support Fintoto’s business with our experience in mobile technology and the gaming industry. Together, we created a service that truly focuses on the user, combining the best technological solutions with the joy of betting”, says Jukka Rautio, Managing Director of HiQ Finland.
Fintoto’s new mobile service is available on m.toto.fi.
Fintoto Oy markets and organizes horse race betting in Finland. The company sells and markets tote bet types; develops racetracks and Totalisator systems outside the tracks, and provides internal and external communications, TV production, and satellite broadcasts of equine sports. Fintoto Oy operates as a wholly owned subsidiary of Suomen Hippos ry.