“The way we’re watching TV is changing rapidly. IP TV is adapted to how we live our lives. Radio, TV, internet content and on-demand services are interlinked in a way that suits the viewer. We are happy to have been selected as a partner in creating the future in TV for the UK market. We’ve been working on this project together with the digital design studio Ustwo™ and it’s been a successful partnership,” says Anna Kleine, Business Area Manager at HiQ.
HiQ’s expertise in the media segment is extensive. In Finland and Sweden HiQ is working in partnership with several TV and radio channels and newspapers on the transition to digital viewing and on mobile development.
“Working in the media segment is an adventure. I see great potential for HiQ as ‘mobile first’ is becoming increasingly business-critical for players in this segment and it requires structural changes to platforms – an area where HiQ is very strong. Helping one of the most well-known TV channels in creating the next generation of TV is a true honour,” says Lars Stugemo, President and CEO of HiQ.
IP TV is defined as the secure and reliable delivery to subscribers of entertainment video and related services. These services may include, for example, Live TV, Video On Demand and Interactive TV. In contrast to video over the public Internet, network security and performance are tightly managed to ensure a superior entertainment experience, resulting in a compelling business environment for content providers, advertisers and customers alike.