HiQ AND FOOTBALL UTD LIFTS THE EXPERIENCE OF THE EUROPEAN CHAMPIONSHIPS IN FOOTBALL

Now the European Football Championships has started to the fans' delight. HiQ has created a mobile application for Football Utd to further enhance the experience of the games with a brand new social gaming network focused on football.

The service gives you the opportunity to share your bets with others and also take advantage of the others' efforts.

Mobility is without any doubts here to stay. For example, media content is being made available in mobile devices to meet people's requirements of availability. HiQ now helps Football Utd to make the experience of the European Championships complete.

- It's a very exciting project that we have been assigned by Football United. Our specialist- and business expertise from the segment, media, gaming and entertainment, and not least our experience in the sports and events page, make us the right partner to take on these kinds of challenges, says Peter L. Häggström, Marketing and Communications Manager at HiQ.

Business magazine Dagens Industri see similarities to the service and a transparency list on the stock market, when it allows users to see how others have predicted. When a favourite tipster has invested more than € 100, notices are being sent out.

- Today there is no similar service with playing tips on live odds. Now, the professionals share their bets. To see what the good players are investing in, you pay a sum and we then share the revenue with them. We chose HiQ because of their expertise in mobility and because they understood what we wanted to create. We are very pleased with our cooperation, says Stefan Lundborg, founder ande CEO, Football Utd.

HiQ has for years been growing in the field of media, games and entertainment. Among other things, the company is behind motor racing star Richard Göransson's mobile presence with live footage and GPS directly into fans' mobile phones and the development of the Matchmode app that gives fans and the media a whole new insight into the sporting events. Moreover is HiQ the digital partner in next year's European Indoor Championships in Athletics in Gothenburg.

- The rapid development of smartphones and bandwidth is the reason why the mobile lifestyle is booming right now. An obvious area is sports and the great opportunities that mobility creates for us fans to follow and experience sports in a whole different way, says Lars Stugemo, President and CEO of HiQ.

Read more about the app at Football Utd´s webpage or download the app at AppStore.


Erik Ridman

Get in touch

Erik Ridman
Head of Communications
HiQ International
+46 70-420 00 01
+46 8-588 90 000
Lars Stugemo

Get in touch

Lars Stugemo
President and CEO
HiQ International
+46 8 588 90 000

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