MOBILITY INTO THE VERY HEART OF THE SPORT – HiQ CREATES MOBILE APP FOR RICHARD GÖRANSSON

HiQ has worked for the last two years with racing and rally driver Richard Göransson. Today HiQ is releasing a mobile application that lets fans and media follow Richard through live TV, GPS, and much more so that they can come closer to this rally star.

"It's fun and exciting to work with Richard. He is an entrepreneur and innovator to the core. We sat down with him and discussed how we could contribute, improve and simplify Richard's rally efforts and, above all, his contact with his fans. The application we have created is innovative in the sport, and mobility will have a major impact in this area in 2012. For those of us who love sports, this is amazing," says Peter Häggström, Marketing Manager at HiQ.

In the app, you can follow Richard's position in real-time on the map, find out how things are going in the in-car clips and follow him live over a television broadcast led by commentator Janne Blomqvist.

"Getting the chance to competed in the largest class in the WRC Swedish Rally is a boyhood dream finally come true! My business partners, such as HiQ, and my fans are a huge help in this endeavour, and it is with this in mind that I wanted to create this mobile app. HiQ is fast and talented, and were able to guide me in choosing which mobile strategy best suited me and my goals," says Richard Göransson, motor racing star.

"We use our expertise in IT to simplify people's lives. The mobile lifestyle is here to stay and at HiQ, this is a rapidly growing area. Rally sports and organisations in general are dependant on technology. We ensure that the technology works, and that it develops and simplifies both rally racing and our customers' operations. I hope that many others will join me in following Richard's progress on their cell phones," says Lars Stugemo, President and CEO of HiQ.

Richard's career began at the age of ten with a go-cart, and with hard work he has established himself amongst the world's best in racing and rally drivers. In STCC, he has won 37 races and been on the podium 61 times out of a possible 123. In 2010 Richard won his fourth STCC title. This means that Richard is now the most successful STCC driver in history in all categories. www.richardgoransson.com


Lars Stugemo
Lars Stugemo President and CEO HiQ International +46 8 588 90 000
Erik Ridman
Erik Ridman Head of Communications HiQ International +46 70-750 80 60 +46 8-588 90 000

Hello!

Close