Thoughts of tomorrow, today


Thoughts of tomorrow, today

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What is design thinking?

The roots of design thinking date back to the mid-19th century. Using a user-centred methodology, for example, the cockpits of bombers have been designed in collaboration with pilots and bomber aircrews; the crews were involved in the development process in order to design the cockpits to be as easy to use as possible under stressful combat situations. Very logical. In industrial design, user-centred design has been the starting point for decades. Products manufactured on an industrial scale must please the consumer regarding their functionality and appearance, and they must be able to be manufactured in mass at a price that consumers are willing to pay.

HiQ, culture and double nerdiness

One of HiQ’s most distinctive traits is our corporate culture. Here’s a summary of what drives our culture, what a double-nerd is, and why we place a strong focus on finding and hiring even more of the wonderful creatures we like to call double-nerds.

Advertising is not dead – but agencies soon are

Sweden houses some of the world’s most creative ad agencies, and is by many considered to be in the forefront of the creative development. ‘Guldagget’ (The Golden Egg Award) is Sweden’s oldest and most prestigious competition for the creative advertising industry. Soon, however, this competition, and the Swedish ad agency market, will be totally dominated by tech consultancy companies.


This text is composed by 525 words. How is that relevant? Well, it isn’t! Because this information doesn´t help you, the reader, in any way. But what will, is maybe the three words below:

Are we agile enough?

She looks anxiously at me and asks, “Are we agile enough?” There is a moment’s silence in the little meeting room while I search for a suitably sensible answer. The question is highly relevant.


"Technology from the gaming industry is 2017’s most prominent trend in simulation and visualisation", writes Daniel Johansson at HiQ.

Self-organized teams

Organizations cannot expect to survive without innovation (Davila 2006). To become and remain innovative requires us to collaborate across borders in order to turn information and knowledge into innovation.

UX - two important letters

Today the buzz is all about user perspective. Even so UX advocates still meet resistance from some quarters. HiQ Magazine investigates the issue and looks at why those who neglect the user experience risk getting left behind.

17 people + 12 nationalities equals SUCCESS

Perhaps the team’s success in creating Sweden's most frequently used mobile payment service is no surprise. Research shows that diversity drives creativity.


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