HiQ develops new European loyalty portal


HiQ has together with Circle K developed a brand new and flexible loyalty portal for the European market. The solution is based on modern web technology, is scalable and offer support for new functionality and future updates.

HiQ has contributed cutting-edge skills and innovation capability. Together we have created solutions that place us firmly at the forefront of our industry in the Nordic region.

Charlotte Pedersen, Director Digital Development at Circle K


In the development of the new portal for Circle K's most loyal customers, HiQ shouldered the overall responsibility for project management, development, testing and implementation. The requirement was to create a modern, flexible and scalable solution to complement the new mobile application.


Circle K, with over 2000 filling stations in Europe, is continuing to develop its customer offer, combining innovative ideas that evolve from its global activities with a responsive approach to customers’ local demands. One of the decisive factors behind succeeding in creating an active dialogue with all of the company’s important customers is to make full use of the opportunities offered by digital technology. HiQ shouldered the overall responsibility for project management, development, testing and implementation in close collaboration with Circle K.

The HiQ team has drawn on its expertise in this field and collaboration has run very smoothly, both with Circle K’s own development team and our other partners. HiQ consultants are highly committed and solution-oriented.

Jes Koesgaard, Senior Director, Loyalty & B2C Cards at Circle K

The solution is built using modern technology, and the loyalty programme will be available for consumers both via the internet and as a mobile app for both Android and iOS phones.
The new platform was first launched in the autumn 2017 for Norway, Denmark and Sweden. And later followed by Estonia, Latvia, Poland and Lithuania.

Charlotte Wettermo

Get in touch

Charlotte Wettermo
HiQ Stockholm
+46 (0) 704-200 086